Panasonic 29 October 2010 and Sanyo Electric announced (in April 2011 will become a wholly owned subsidiary of Matsushita), and Matsushita Electric’s business between the three companies and the restructuring project “Transformer Project” progress. Representatives attending the conference director and Matsushita President Fumio Ohtsubo said, “specific new business structure and strategy will be first half 2011, but the main framework has been basically OK.”
Panasonic and Sanyo, as a wholly owned subsidiary of Matsushita Electric motors and three company’s business will be divided into “consumer product”, “solution” and “devices” 3 business, products and services and then set up nine departments. Directly under the departments of each company will be merged in January 2012. Repeat business through the consolidation, the year 2012 operating profit target is to achieve synergies of 60 billion yen.
Consumer electronic products in the main business areas, strengthen the marketing power will give priority to advance. Prior will be carried out in Japan and overseas marketing, respectively, the merger, from a strategic point of view of resources to invest in growing demand in emerging countries and other overseas markets. Taping stressed: “The region needs to be excavated to achieve the local development, manufacturing and sales to the end of the current type of model.” Also said, “to recognize that Japan is a region of the world, give up the ‘domestic special’ sense” (Daping).
Taping also officially announced at the same time, the product brand will be unified in April 2012 by “Panasonic”. “SANYO” brand will be phased cuts in production. However, in Southeast Asia, Sanyo’s white goods market share of the higher areas, as an exception.
In the device business, “will maximize the lithium-ion rechargeable batteries and solar cells Sanyo advantage” (Daping). In the lithium-ion rechargeable battery and solar “energy devices” field, “the future is expected to achieve double-digit growth every year” (Daping). As a pillar of the proceeds to nurture the solutions, the establishment of four new departments. The “Environment and Energy Solutions” department will be supplied to customers worldwide to carry out energy-saving appliances and other “package” services.